#BRIDGING PERSPECTIVES

MOTION, SCRIPT WRITING, INFORMATION DESIGN

What does hate accomplish?
In the US, Roe v Wade was overturned on June 24, 2022. After Roe’s overturning, there has been a sharp rise in anti-LGBTQ+ rhetoric and legislation in the US (and worldwide). The conversation is being dominated by vocal extremists, but they are NOT the majority. So how can we convince people that regardless of what they think, that hate is not the solution? 
We are talking to opponents of the LGBTQ community, from moderate to slightly more extreme. Studies show that “radical compassion” is one of the main strategies that works to deprogram radical beliefs, so keeping it compassionate and accessible was a must.
#Bridging Perspectives is a motion graphic video, that aims to use the persuasive power of information, and cause the audience to take a step back and think what their hate accomplishes.

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